1) Steven enters in dark suit and shades.
2) Talk about Secrets, his long history of Secret Shopping and how easy secrets are to discover.
3) Main message – the secrets to great service are as elusive as illusions, but just as obvious and easy to learn.
4) Perform some illusions for the audience – with participation. Ooh and Ahh.
5) Steven reveals the secrets – like all secrets, they are obvious.
6) Audience learns and interactively performs the same tricks. Gets great audience smiles and laughter.
7) Steven reveals the secrets of what does and doesn’t work – revealing access to his Mystery Shopping data.
8 ) Examples of great service – getting ordinary people to do extraordinary things.
9) Videos highlighting that in the future secrets there is nowhere to hide a secret. [click here for example video]
10) More illusions and learning. Reinforcing that anyone can learn the tricks.
11) Stories and Case Studies
12) Closing secret messages and interactivity.
